How To Use Hashtags To Growing Your Instagram Followers
Hashtags are very basic components of almost every Instagram post. Adopted from Twitter, hashtags have become widely used today on Instagram for various reasons, one of which is for social media marketing. The use of hashtags is very popular among the many tips for gaining Instagram followers; and when done right, it works very well. However, some businesses fail in this aspect and some don’t even bother to improve. They fail to realize that just like other techniques the use of hashtags requires some level of testing to determine what works and what doesn’t.
The following are the best ways to use hashtags on Instagram and using it to gain more followers:
- Think Outside of the Box
While basic, ordinary hashtags are a must-have in your post, so add creative ones. It can be funny, ironic, or hilarious but as long as it’s related to your brand and your post, it will do the trick. Creative hashtags also have higher chances of going viral and being used by other users and thus, help grow your following.
- Determine Different Types of Hashtags and Use Them Wisely
There are brand hashtags. They are the ones you exclusively use for your brand, products, and services. There are also community hashtags—ones that are popular in the niche where you belong. And then there are general hashtags that are used widely across different fields and interests. Determine what they are and use them appropriately to your advantage.
- Do Hashtag Search
Various tools and apps are available online that you can use to determine which hashtags related your brand and niche perform best. This will help you determine which ones to better use and will help you discover relevant hashtags that you have not used before. You may do this regularly as hashtags popularity may also rise and fall over time.
- Check Your Competitors
The best way to gain more followers using hashtags is to identify which ones work for your competitor and which did not. This is a social listening skill that is very valuable and must be developed better. Look out for top performing hashtags and use them on your own posts. Who knows, you might just hit marketing gold through this.
Instagram is not the only place where your hashtag should be. Social media marketing is all about retention and that means covering all possible grounds. Use your hashtags on your Facebook posts, Tweets, and other channels. This increases the chances of your hashtags growing and going viral and be discovered easily in Instagram.
With these techniques executed wisely, you will be sure to grow your followers on Instagram. But always remember that it is about testing and improving over time for consistency. Be observant in what’s happening on Instagram and in your community and take up what you can use. Finally, always keep in mind that you don’t have to be offensive and controversial to gain followers, so avoid hashtags that may offend others. After all, it is your brand reputation that is at stake.